The Techne–Phronesis Negotiation Framework™ (TPNF): How AI Shapes the Role of Business Decision Strategy in the Contemporary Technological Age By Nikos Chatzis / Goal Consulting
This essay examines how AI is changing the role of business decision strategy in technological civilization. Using TPNF, it argues that AI should not be understood merely as another productivity technology. It increasingly becomes part of the strategic decision architecture of the firm, influencing how organizations perceive markets, allocate resources, manage risk, negotiate, innovate, and create long-term value.