Goal Consulting
Strategy & Innovation

Geopolitics & 3-D Negotiations
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Nikos Chatzis

“…Sweden-based eVTOL startup Jetson aims to bring the future within closer reach — as early as 2022, when the company’s personal eVTOLs will be ready for its first exclusive buyers.

Since releasing its new in-flight footage of the Jetson ONE last week, Peter Ternström, co-founder of Jetson, along with his colleague Tomasz Patan, said the response has been overwhelming, with inquiries from buyers and investors pouring in.

“There’s a lot of interest in this — it’s incredible,” he told eVTOL.com. The level of interest has reached a point where the entire 2022 production is sold out, and the company is now taking orders for 2023. It’s a positive response for Jetson, whose main goal is to make flying accessible to everyone.

“At Jetson, we are trying to be very pragmatic,” he said. “We are not trying to solve the big problems in the world [related to] urban air mobility or air taxis. The only thing we’re focusing on is showing people how profoundly fun and exciting it is to fly.”

With this strategy in mind, Jetson is turning its attention to producing a personal eVTOL kit for home-building aligned with the experimental aircraft specifications in the United States.

Amateur-build aircraft that require the consumer to build more than half the aircraft are classified as experimental by the U.S. Federal Aviation Administration and restricted on where and how they can operate. With this classification, the Jetson ONE does not need to be certified, and operators do not need a license to fly it. The classification also helps the personal eVTOL enter the market sooner.