Goal Consulting
Strategy & Innovation

Geopolitics & 3-D Negotiations
in Action

Nikos Chatzis

“…Honda Motor Co., Ltd. has introduced the technology development direction the company is currently pursuing for the challenges Honda is taking on in new areas while leveraging its core technologies.

This direction leads to the fulfillment of Honda’s 2030 Vision of serving people worldwide with the “joy of expanding their life’s potential.”

While solidifying its existing businesses as the foundation of the company, Honda is thoroughly committed to contributing to the realization of a society with zero environmental impact and zero traffic collisions and also to new initiatives that enable Honda to take on challenges in new areas. In addition to research on advanced environmental and safety technologies, Honda R&D Co., Ltd., which takes a lead role in Honda’s technology research and development, is pursuing outside-the-box research on technologies that will bring about new value for people by expanding the potential of mobility into the 3rd dimension, then the 4th dimension which defies the constraints of time and space, and ultimately into outer space.

These new initiatives are made possible by core technologies Honda has amassed to date, including technologies in the areas of combustion, electrification, control and robotics. Through the comprehensive utilization of such technological strengths, Honda will strive to realize the joy of expanding people’s life’s potential in new areas in addition to existing business areas.

These new areas include an electric vertical take-off and landing aircraft, avatar robot with a goal to expand the range of human ability and a new challenge in the field of outer space.

Honda eVTOL (electric vertical take-off and landing) aircraft: will make mobility in the skies more accessible for people